STV Group Plc the Scottish media brand and broadcaster recently joined Mecca Bingo in launching a new online bingo site, adding to its currently online bingo site STV Bingo.
Named Bingomood.com the new site offers all new players £15 free on sign up, as well as having a huge range of games for them to try too.
The group also has launched a new ad campaign to coincide with the site going live. STV Creative linked up with The Union, a Scottish ad agency to create the advert, in which members in an aerobics class sing and dance to “I’m in the mood for bingo”.
According to Alistair Brown, head of new media at STV, the adverts show the social side of playing online bingo and how fun it can be.
STV Bingo, which is marketed by Cashcade Ltd, has reportedly preformed well over the last year, and has been one of the reasons behind the launch of the new site Bingomood.com
In STV Group’s results for 2008, were revealed to uk bingo news sources, and showed gross revenues for bingo were up by 19%.
